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The Row on 19th

Challenge
Solution
Impact

Challenge

The Row on 19th began with the challenge of reimagining a conventional office lobby into a space that felt more like a refined, hospitality-inspired retreat. With three separate buildings to unify, the team needed to create a cohesive experience that would serve as a welcoming point for tenants and visitors alike. The goal was not just to improve aesthetics, but to redefine the first impression of the property and elevate the daily experience of those who pass through it.

Solution

To achieve this vision, the ground floor was transformed into a holistic environment anchored by three key elements: a boutique-style café lounge, a luxurious wellness center, and a refined conferencing amenity. These offerings were tied together through high-end, yet inviting materials, seamless transitions between spaces, and warm, sophisticated lighting. A collaborative, cross-disciplinary design process ensured that interior design, architecture, branding, and wayfinding worked in harmony to deliver a unified and elevated experience.

Impact

The result is a hospitality-infused destination that goes beyond function to foster comfort, connection, and well-being. The Row on 19th sets a new standard for commercial office lobby design, enhancing the building’s identity while supporting tenant satisfaction and engagement. Through thoughtful design and cohesive execution, the project transforms everyday arrival into a memorable experience – elevating expectations for what an office environment can be.