The Nuclear Energy Institute (NEI), a policy organization of the nuclear energy and technologies industry, wanted its new headquarters to reflect the organization’s updated brand identify and its vision: Clean Air Energy. The design team was also challenged with conveying an open environment with an organization that was primarily closed-office based.
The FOX Architects design team worked closely with NEI to ensure seamless integration and development of the organization’s updated brand identity and headquarters space. The final design concept is a manifestation of energy in the physical environment through dramatic colors and bold finishes. The space is invigorated with NEI’s signature blue through accent paint and LED lighting which serves as a unifying element and branding opportunity. Located on each floor are large graphics that depict NEI’s clean energy vision and association with the commercial nuclear power producing industry. A vivid energy line conceptually links each wall to the rest of the office. Natural elements, such as wood and stone, and formative materials, such as metal and glass, are used throughout to further communicate NEI’s relationship between nature and technology. Spatially, the team created smaller private offices while dedicating square footage to common areas, encouraging staff to utilize the larger public spaces. Using all glass office fronts also contributed to the open, inviting feel of the space.
The Nuclear Energy Institute’s new office goes beyond the aesthetics. The new office seamlessly integrates the organization’s new brand identify while also conveying openness and connectivity, and allowing for greater productivity.