FOX Populi

by Bob Fox, AIA, IIDA, LEED AP
Founding Partner

Has it been nine years already?

FOX Architects celebrates its ninth anniversary today, May 2, 2012! Congratulations and job well done to our firm leadership and our talented staff of design professionals for their tireless commitment to design excellence. At FOX, our exceptional leadership is a collaborative effort between our Partners and Associates. Our Partners are: Bob Fox, Sabret Flocos, Jim Allegro, JP Spickler and Andy Yeh. Our Associates include: Jennifer Jordan, Damon Josue, Derek, Wood and Derek Lafever. On behalf of FOX, I would like to thank each and every member of our staff for their unselfish dedication to the firm and our clients.

During these nine years we have had the opportunity to establish long-term relationships with remarkable clients, consultants and a host of industry leaders and friends. We thank

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The Future of Work...Unlimited recently published Bob Fox's article on "Measuring Office Space For The Agile Worker."

Is there only one metric?

For as long as I can remember, the square footage of space has been the primary metric in the real estate and construction world. However, commercial offices today are evolving in the way they operate, incorporating the telecommuter, co-working, and sharing workspaces. Because of these developments, determining the efficiency of a person in a place has become a serious challenge.

The standard metric concept assumes each person “owns” and occupies his/her individual workstation real estate, but this approach says nothing about the performance of workers who are more agile, or who are working remotely and moving among different locations.

To continue reading Bob's article click here. We look forward to your comments! 

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by Bob Fox, AIA, IIDA, LEED AP
Principal

Office space is an expensive proposition for any company. It is generally one of the largest expenses after people and technology. So why do so many organizations treat it as an overhead expense? The return on that investment will increase exponentially if the space is planned and implemented as a tool to increase employee productivity. To do this, the design must begin with an understanding about what the people working in the space need to do their jobs. You probably move between a variety of spaces, from your private office to the conference room to a collaboration area and back. Most people require different types and amounts of space depending on what they are doing. Perhaps there is unused square footage in your private office but your meeting and collaboration areas are always booked.
 
Take a typical 10x15, 150 square foot

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by Brent Kruse
Project Manager

A football team has a quarterback to call the plays on the field and keep the ball moving forward.  Similarly, a design team’s project manager is tasked with keeping the project on schedule and on budget, as well as meeting the client’s design goals. The project manager relies on his or her designers, the running backs and wide receivers, to complete the plays for a successful game. Just as the special teams come in for critical plays on the field, a design team relies on the support of engineers for the specialized tasks involved in the completion of a building interior.

The engineers’ designs are often behind the scenes – hidden above ceilings, protected within columns - but are vital to the health, safety, and welfare of everyone within a space. At times their work is on display – through exposed beams, ductwork and electrical conduit.

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by Jeanne Sundstrom
Business Development Manager

When your company is ready to launch a new service or product or looking to expand its current offerings the first place to start is to identify the customers who will buy your service or product. By taking this large pool of potential customers and segmenting it by unique characteristics, a target market is defined. The benefit of pinpointing target markets is converting prospects to customers effectively and efficiently, saving precious marketing dollars.  

Easier said than done? Not necessarily. Here’s a simplified step by step approach to identify a new target market.

1. Analyze the Market

When taking your service or product to a new market take some time to really look into the prospective market(s) you’re considering.
Things you’ll want to consider:

• Is the market growing or shrinking?
• How many actual buyers exist in

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